.............. “Life is a picture. Make it count!” is the slogan of wedding and family photographer Ashley Williams, a senior business major focusing in management.  In fact, that’s the name of her company: APICTURELIFE. “There is always a picture to be taken on every occasion, whether happy or sad,” Says Williams.  “I want people to know that I’m passionate about my work, and my main concern is each client’s happiness.  I work hard to capture the unique and memorable moments shared at weddings as well as chronicling the love and growth within families.”

            Beginning in 2004 as an “equipment toter” for a wedding photographer in Laguna Beach, California, Williams soon found herself operating as a second shooter.  Branching out to work for a number of top professional photographers, Williams gained more and more hands-on experience as she honed hers sills.  Soon she began to dream about a business of her own.  Her father and brother both were successful entrepreneurs, and they gave her the encouragement and advice she needed.  “My parents always told me that when I found something I love to do, I could be successful at it in spite of difficulties,” she says.  Therefore, at 21 years of age, she launched APICTURELFIE.

            Producing a wedding photo album of quality takes many hours of work at a computer, editing the digital photographs to produce just the right image.  “But,” she says, “the most rewarding part of my job is turning over the albums to my clients.  The reaction on their faces makes all the work worth every second.”  Williams especially likes to take candid shots and feels that is one of her strongest areas.  “That’s when you truly capture the moment,” she says.

            Williams advertises her business by word of mouth and through her website www.apicturelife.com where prospective clients can view some of her work.  Her plans include adding videography to her business services.  “And,” she adds, “I would like to take on a lot more travel weddings.”

School of Business and Economics Again Ranked in the Top Five

The Princeton Review's new 2007 edition of The Best 282 Business Schools recognizes us as one of America's most outstanding business schools: "The School of Business and Economics at SPU is distinguished by its dedication to mission and vision." We are proud of our ranking by The Princeton Review's graduate school guidebook for three years running as one of the top five "Best Administered Business Schools" in the country. The ranking is based on a survey of more than 18,000 students nationwide.